It was an honour to create a beautiful new visual identity for Uliana, translating her refined artistry into design

She is such an incredibly talented artist, creating bespoke calligraphy and engraving for heartfelt, cherished moments. At live events for luxury brands, she adds exquisite inscriptions that transform every piece into something deeply personal and memorable.

With Amy Louise Hatch her groundwork in the creative direction and her carefully curated brand story guidelines as a foundation, I shaped Uliana’s new visual identity with care and intention.

The result is a refined suite of logos, monograms, illustrations and flourishes — designed to mirror the beauty, elegance and craftsmanship at the heart of Uliana’s artistry.

Photography @katierogersphotography